Based in the UAE, MyWhoosh is paired with the country’s heavy investment in cycling events over the next 6 years. On the platform side, other platforms have looked at it as well, but my discussions over the years with them have all roughly mirrored the same commentary of it being somewhat pointless back then to put in a bid against Zwift’s heavily-backed investment money, and connections at the UCI level.īut MyWhoosh doesn’t have those sorts of financial constraints. For example, both Garmin/Tacx and Wahoo have sponsored the event as well, on the hardware front (trainers). In the past, other platforms have evaluated it as well – and we’ve seen sponsorships there too. But one has to remember, this is simply a paid bidding for this event.

Now, many over the last 24 hours have said this seems like a ‘loss’ for Zwift, and in some ways that is probably true. The Esports variant has been held since 2020 (albeit skipping 2021) on Zwift, born mostly out of a blend of pandemic-era tailwinds, and Zwift’s desire at the time to try and get cycling Esports into the 2024 Olympics. Likewise, this is all different than the UCI Cycle-Ball World Championships, equally amazing. In case you’ve never seen that, you need to stop what you’re doing and watch this immediately. Note that this Esports event is very different than the ‘Indoor Cycling’ event, as that event involves ‘artistic cycling’ – and has been held since 1956. Up till now Zwift has been the platform utilized for the online cycling World Championship event, which has typically been held in the winter months (usually between December and February, this past year for 2023 it was held in February).

The UCI & MyWhoosh announced yesterday that the MyWhoosh virtual cycling platform has been selected for the UCI Cycling Esports World Championships in 2024/2025/2026.

Instal the new MyWhoosh